An important step has been taken in encouraging agricultural exports from the region with the recent partnership between the Arunachal Pradesh Agriculture Marketing Board (APAMB) and Lulu Hypermarket LLC, Dubai, UAE. Arunachal Pradesh's agricultural goods are expected to have a greater worldwide footprint and new opportunities for farmers owing to this five-year Memorandum of Understanding (MoU), which was signed on November 3, 2023, during the World Food India 2023 event.
Under the terms of the agreement, the state will export oranges, pumpkins, and other local produce to Gulf nations via the vast network of Lulu Hypermarkets, a multinational corporation with a significant global reach. This strategic alliance benefits farmers by giving them access to international markets and boosting the local economy in the area. The shared dedication to enabling export-focused marketing initiatives and researching prospects signifies a holistic strategy for broadening the global market for Indian farm goods.
Concurrently, Lulu Hypermarket and the Agricultural and Processed Food Products Export Development Authority (APEDA) signed a Memorandum of Understanding (MoU) to increase Indian agricultural exports, particularly millets, to the Gulf Cooperation Countries (GCCs). This action, which was formalized during the World India Food (WIF) 2023 conference in New Delhi, is in line with the goal of promoting Brand India internationally.
Dedicated shelf space for APEDA's products at Lulu Group stores, promotional efforts, and customer interaction through various events are all part of the partnership between APEDA and Lulu Hypermarket. Indian agricultural products are being marketed globally in a comprehensive manner, as evidenced by the joint commitment to facilitate export-oriented promotional programmes and explore opportunities through Lulu Group's international network.
This is good news as it shows that Arunachal Pradesh and India are committed to supporting economic growth, increasing exports, and enhancing the general well-being of farmers. It also raises awareness of the agricultural products from these regions. Emphasizing the importance of international cooperation in advancing sustainable agricultural practices and economic development, it is a commendable step towards exhibiting the wide range of products from agriculture and related sectors in the international arena.
Give your thoughts on the measures used to promote regional products and offer advice on how to do the same for regional goods in the global marketplace.
BrahmDevYadav 2 years 2 months ago
How do we market rural products?
Rural marketing involves more intensive personal selling efforts as compared to urban marketing. Firms should refrain from designing goods for urban markets and subsequently pushing them in the rural areas. To effectively tap the rural market, a brand must associate it with the same things the rural folks do.
BrahmDevYadav 2 years 2 months ago
How to do promotion in rural areas?
1.Personal Selling in Rural Region.
2.Push-up Sales Promotion.
3.Free Distribution of Samples.
4.With-pack Premiums.
5.Price-off Premiums.
6.Money Refund Premiums.
7.Exchange Premiums.
8.Interactive Games
BrahmDevYadav 2 years 2 months ago
What is regional strategy?
A regional strategy is one in which the company decides that it makes sense to organize its functional activities, such as marketing, finance etc., around geographical regions that play a critical role in terms of sales.
BrahmDevYadav 2 years 2 months ago
How do we attract local customers?
The best marketing tools to attract local customers include local SEO strategies, geo-targeted online advertising, email marketing campaigns, local directories and active social media engagement.
BrahmDevYadav 2 years 2 months ago
What is an example of a regional market?
Regional Market:– The regional market is broader than the previous one. For example, suppose the abovementioned bakery begins to carry out works and services in other districts of Uttar Pradesh or the national capital region. In that case, it receives the status of being a regional market player.
BrahmDevYadav 2 years 2 months ago
How do we market a product in a local area?
Local Marketing Strategies:-
1.Confirm our website is mobile-friendly.
2.Localize our website.
3.Claim our local listings on third-party websites and directories.
4.Invest in local SEO.
5.Localize our paid advertising.
6.Go local on social media.
7.Be active in our community.
8.Do not forget our local media.
BrahmDevYadav 2 years 2 months ago
How would we promote a product?
1.Use Entry Pop-ups to Grab Attention.
2.Retarget Visitors With Exit Offers.
3.Offer Answers on Q&A Sites.
4.Write Guest Posts.
5.Introductory Offers.
6.GMB Promotions.
7.Email Marketing.
8.Practice Cross-selling and Upselling.
BrahmDevYadav 2 years 2 months ago
How do we market to regional areas?
Effective local marketing ideas:- advertising
1.Run Google Ads.
2.Set up detailed radius location targeting in Google Ads.
3.Run local Facebook Ads.
4.Show approximate distance from our store in our mobile social ads.
5.Build custom landing pages for every campaign.
6.Use remarketing to generate reviews.
BrahmDevYadav 2 years 2 months ago
How will we promote local products from our place?
1. Write a blog.
2.Master social media marketing.
3.Sign up for a local directory or local listings.
4.Use locally targeted ads.
5.Set up a direct mail campaign.
6.Grow our email list.
7.Get involved in the community.
8.Promote a loyalty programme.
Santanu Datta 2 years 2 months ago
ODOP policy is the way.