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Impact of E Commerce on Small Traditional Businesses

Start Date: 18-09-2021
End Date: 31-03-2022

One of the fascinating features of the indigenous tribal people in Arunachal Pradesh is their mastery over craft skills which are passed down from generations to generations. ...

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One of the fascinating features of the indigenous tribal people in Arunachal Pradesh is their mastery over craft skills which are passed down from generations to generations. People here are proficient in handicrafts, carpet making, pottery, bamboo and cane work, basket making, handlooms, weaving beautiful traditional clothes, ornament making with beads etc. Many of the locals use this gift of craftsmanship to earn their livelihood. For example, apart from the common practice of just gifting woven clothes or ornaments made out of beads to each other, women, especially housewives weave traditional attires and sell them at reasonable prices in the market. In another instance, one can easily spot an Arunachali man selling handcrafted baskets in a busy marketplace. People selling locally grown fruits, vegetables and dairy products is also a common sight here.

The arrival of pandemic hit hard on most of the small business enterprises with major lockdowns imposed in the country. A survey conducted by data firm Dun & Bradsheet (Source: The Times of India) showed that the Covid-19 pandemic had its adverse effect on 82% of small businesses around the country. The state of Arunachal Pradesh was not an exception where small traditional businesses were struggling to make ends meet. This was the time when e-commerce bloomed in the state with many of the traditional enterprises setting up their businesses and taking orders online. Social media platforms played an important role for the sellers to reach out to their target customers. However there always persisted a risk of digital divide affecting the existence of small traditional businesses in the state.

Through this topic, we invite citizens to share their views, opinions and feedback on how the rapid prevalence of e-commerce affected traditional small businesses in the state. And how can small businesses co-exist or adapt with the online marketplace?

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ShivamSingh 2 months 2 weeks ago

E-commerce, जिसे इलेक्ट्रॉनिक कॉमर्स भी कहते है, इंटरनेट तथा अन्य इलेक्ट्रॉनिक माध्यमों से उत्पाद, और सेवाएं खरिदना-बेचना तथा ऑनलाइन मनी ट्रांसफर करना एवं डेटा शेयर करने की प्रक्रिया है. ई-कॉमर्स में फिजिकल प्रोडक्ट्स के अलावा इलेक्ट्रॉनिक ग़ुड्स तथा सेवाओं का व्यापार भी होता है.
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