Pasang Dorjee Sona, Minister for Tourism, Education, RWD, Library and Parliamentary Affairs, launched Arunachal Pradesh Tourism’s new brand campaign, “Take a New Turn in Arunachal,” marking an inspiring step towards redefining how the world experiences our state. This campaign goes beyond promoting scenic beauty and encourages travellers to connect with Arunachal Pradesh through its people, stories, traditions, and everyday life.
From the serene spiritual landscape of Tawang, the rich cultural ethos of Ziro, and the untouched wilderness of Anini, to the Buddhist heritage of Namsai, the adventure-filled valleys of Mechukha, and Dong, India’s easternmost village where the first sunrise is witnessed, the campaign showcases Arunachal as a land of authentic and meaningful experiences. It highlights indigenous culture, local hospitality, sustainable tourism, and the deep bond between nature and communities.
Join the Discussion on MyGov:
1. How can local communities play a stronger role in promoting authentic tourism experiences?
2. What unique stories, traditions, or lesser-known places from your district should be highlighted?
3. What steps can encourage more youth to participate in tourism-related entrepreneurship?
4. How can digital platforms and social media help showcase the real Arunachal to the world?
