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Arunachal Rising The Making of a New Future

Arunachal Rising - The Making of a New Future ...

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Arunachal Rising - The Making of a New Future
Arunachal Rising is a comprehensive publicity campaign that ushers in a positive shift through its citizen centric approach. This visionary approach seeks to facilitate development through adequate awareness and participation by every section of society. The campaign empowers citizens by providing them information, guidance and accessibility to various schemes, welfare measures and flagship programmes initiated by the central and state government.

As part of the campaign several activities have been roped in for every district.

Chief Minister’s Youth Outreach Programme aims to involve the state’s youth towards creating awareness. Various competitions for school level and college level students are included. Additionally, college level winners will participate in a two and a half day policy conclave to be held in Itanagar.

Jan Sampark Yatra includes CM’S Mass Rally, Interaction with Civil Society Members and Appointment of Gram Preraks.

Outreach Programme with Urban Population and Civil Society. Under this, sensitization of senior teachers from higher secondary and secondary schools, and subsequent appointment as Communicators of Government programmes followed by training in Mass Media campaign on all the programmes of Arunachal Rising.

Mass Media Campaign in District Headquarters. This includes street plays at important locations across districts, display of Promos and Films via Audio Visual Publicity Van, radio jingles and other audio promotion via AIR/FM station and a comprehensive presence on social media platforms.

Through these various programmes, the government intends to take development to every corner of Arunachal Pradesh, right from the grass root level.

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