Hardcore drugs, tobacco and alcohol are chief substances consisting of underlying toxic ingredients, that may lead to irreversible health damage or untimely demise of an individual. And the bitter ground reality is that more than half of the substance abusers are youths. And more often than not, they start very young.
Children may learn what they perceive from their environment, be it under the boundary of their home and surveillance, the premises of the educational institution and supervision or simply around peer groups outside in the recreational zones. We can never be too careful when it comes to unanticipated addiction to lethal substances. Young minds tend to be naive hence, they get deeper into such habits, even when they want to get out of the addiction. And it is inevitable that once an individual falls into the trap of addiction, it is relatively harsh to come back to sobriety and fit into the norms of society.
Extreme addiction to illicit substances also has a higher likelihood in carving the path to criminal and unlawful directions. Instances of addiction and withdrawal have led to sinful crimes such as murder, smuggling, robbery and kidnapping amongst others. However, the consequences of substance addiction aren't limited to criminal activities alone. It can drastically affect one’s mental and physical health to the point of no return; in extreme cases, it may also lead to death.
Keeping the unfavourable aspects of toxic substance consumption as context, MyGov Arunachal invites you to share your valuable suggestions on measures to tackle drug menace-related issues in the state.
Farvez Basha D 3 years 2 months ago
Most ads were developed on a pro bono basis by individual advertising agencies working with the Partnership for a Drug-Free America.
Farvez Basha D 3 years 2 months ago
It was supervised by the White House Office of National Drug Control Policy, with overall campaign management by advertising agency Ogilvy and Mather and public relations and outreach efforts by Fleishman Hillard.
Farvez Basha D 3 years 2 months ago
The campaign involved many institutions.
Farvez Basha D 3 years 2 months ago
In the final 6 months evaluated here, about half of the ads were focused on an “early intervention” initiative, that encouraged adolescents to intervene with their drug-using friends.
Farvez Basha D 3 years 2 months ago
In late 2002, the campaign introduced the Marijuana Initiative, which altered the ads' mix of messages to a focus on specific potential negative consequences of marijuana use.
Farvez Basha D 3 years 2 months ago
Most campaign ads up to late 2002 did not concentrate on a specific drug, although some ads named marijuana.
Farvez Basha D 3 years 2 months ago
To unify its advertising, beginning in 2001, the campaign incorporated a youth brand phrase: “———: My Anti-Drug” (with “Soccer,” for example, filling in the blank).
Farvez Basha D 3 years 2 months ago
The emphasis on each theme varied across the 5 years of the campaign studied here.
Farvez Basha D 3 years 2 months ago
(3) negative consequences of drug use, including effects on academic and athletic performance.
Farvez Basha D 3 years 2 months ago
(2) normative education and positive alternatives, addressing the benefits of not using drugs;