Hardcore drugs, tobacco and alcohol are chief substances consisting of underlying toxic ingredients, that may lead to irreversible health damage or untimely demise of an individual. And the bitter ground reality is that more than half of the substance abusers are youths. And more often than not, they start very young.
Children may learn what they perceive from their environment, be it under the boundary of their home and surveillance, the premises of the educational institution and supervision or simply around peer groups outside in the recreational zones. We can never be too careful when it comes to unanticipated addiction to lethal substances. Young minds tend to be naive hence, they get deeper into such habits, even when they want to get out of the addiction. And it is inevitable that once an individual falls into the trap of addiction, it is relatively harsh to come back to sobriety and fit into the norms of society.
Extreme addiction to illicit substances also has a higher likelihood in carving the path to criminal and unlawful directions. Instances of addiction and withdrawal have led to sinful crimes such as murder, smuggling, robbery and kidnapping amongst others. However, the consequences of substance addiction aren't limited to criminal activities alone. It can drastically affect one’s mental and physical health to the point of no return; in extreme cases, it may also lead to death.
Keeping the unfavourable aspects of toxic substance consumption as context, MyGov Arunachal invites you to share your valuable suggestions on measures to tackle drug menace-related issues in the state.
Farvez Basha D 3 years 2 months ago
(1) resistance skills and self-efficacy, to increase youths' skill and confidence in their ability to reject drug use;
Farvez Basha D 3 years 2 months ago
The youth-focused ads, including ads targeted at African American youths and Hispanic youths (in Spanish), fell into 3 broad categories:
Farvez Basha D 3 years 2 months ago
If 1% of the target population sees an ad 1 time, that ad earns 1 GRP).
Farvez Basha D 3 years 2 months ago
Sixty-four percent of the gross rating points (GRPs) purchased for the ads were on television and radio. (Within the advertising industry, GRPs are the customary units for measuring exposure to ads.
Farvez Basha D 3 years 2 months ago
Across its multiple media outlets, the campaign reported buying advertising from September 1999 through June 2004; it was expected that, on average, a youth would see 2.5 targeted ads per week.
Farvez Basha D 3 years 2 months ago
Additionally, the campaign established partnerships with civic, professional, and community groups and outreach programs with the media, entertainment, and sports industries.
Farvez Basha D 3 years 2 months ago
Messages were disseminated through a wide range of media channels: television (local, cable, and network), radio, Web sites, magazines, movie theaters, and several others.
Farvez Basha D 3 years 2 months ago
The campaign was designed to be comprehensive social marketing effort that aimed antidrug messages at youths aged 9 to 18 years, their parents, and other influential adults.
Farvez Basha D 3 years 2 months ago
The campaign, which evolved from advertising efforts by the Partnership for a Drug-Free America,2 did not expect to affect heavy drug users.
Farvez Basha D 3 years 2 months ago
The campaign had 3 goals: educating and enabling America's youths to reject illegal drugs; preventing youths from initiating use of drugs, especially marijuana and inhalants; and convincing occasional drug users to stop.1