An important step has been taken in encouraging agricultural exports from the region with the recent partnership between the Arunachal Pradesh Agriculture Marketing Board (APAMB) and Lulu Hypermarket LLC, Dubai, UAE. Arunachal Pradesh's agricultural goods are expected to have a greater worldwide footprint and new opportunities for farmers owing to this five-year Memorandum of Understanding (MoU), which was signed on November 3, 2023, during the World Food India 2023 event.
Under the terms of the agreement, the state will export oranges, pumpkins, and other local produce to Gulf nations via the vast network of Lulu Hypermarkets, a multinational corporation with a significant global reach. This strategic alliance benefits farmers by giving them access to international markets and boosting the local economy in the area. The shared dedication to enabling export-focused marketing initiatives and researching prospects signifies a holistic strategy for broadening the global market for Indian farm goods.
Concurrently, Lulu Hypermarket and the Agricultural and Processed Food Products Export Development Authority (APEDA) signed a Memorandum of Understanding (MoU) to increase Indian agricultural exports, particularly millets, to the Gulf Cooperation Countries (GCCs). This action, which was formalized during the World India Food (WIF) 2023 conference in New Delhi, is in line with the goal of promoting Brand India internationally.
Dedicated shelf space for APEDA's products at Lulu Group stores, promotional efforts, and customer interaction through various events are all part of the partnership between APEDA and Lulu Hypermarket. Indian agricultural products are being marketed globally in a comprehensive manner, as evidenced by the joint commitment to facilitate export-oriented promotional programmes and explore opportunities through Lulu Group's international network.
This is good news as it shows that Arunachal Pradesh and India are committed to supporting economic growth, increasing exports, and enhancing the general well-being of farmers. It also raises awareness of the agricultural products from these regions. Emphasizing the importance of international cooperation in advancing sustainable agricultural practices and economic development, it is a commendable step towards exhibiting the wide range of products from agriculture and related sectors in the international arena.
Give your thoughts on the measures used to promote regional products and offer advice on how to do the same for regional goods in the global marketplace.
BrahmDevYadav 2 years 2 months ago
What are the benefits of regional advertising?
Using local advertising lets you target consumers based on where they are. Reaching consumers where they are leads to greater return on investment and better connections.
BrahmDevYadav 2 years 2 months ago
What products can be sold in rural areas?
A grocery store is a basic necessity in any community and it can be a great business opportunity in a rural area as well. We can start small by selling essential items like food, toiletries and household supplies.
BrahmDevYadav 2 years 2 months ago
Which products are sold in rural market?
In rural marketing, products can be divided into two classes:- agricultural and non-agricultural products. Agricultural products include crops, seeds, fertilizers and agricultural machinery, while non-agricultural products include FMCG products, consumer durables and services.
BrahmDevYadav 2 years 2 months ago
How to do marketing in villages?
Marketing Strategies In Rural Areas:-
1.Rural Market Segmentation:- The first and most important strategy of rural marketing is the
proper segmentation of the rural market.
2.Competitive Strategy.
3.Product Strategy.
4.Pricing Strategy.
5.Advertisement Via Hoardings & Wall Paintings.
6.Mobile VAN.
7.Kiosk Setup.
8.Shop Branding.
BrahmDevYadav 2 years 2 months ago
What are regional analysis examples?
For example, a regional analysis of economic patterns might involve creating maps of income or employment data at the city or county level, while a regional analysis of physical characteristics might involve creating maps of elevation or land cover at the state or country level.
BrahmDevYadav 2 years 2 months ago
What is a regional common market?
They launched the Common Regional Market initiative, which is structured around the four freedoms (free movement of goods, services, capital and people) while also covering aspects of digital, investment, innovation and industry policy.
BrahmDevYadav 2 years 2 months ago
What is local area marketing?
Local area marketing is the marketing strategy that aims to connect with a local or a specific, ring fenced audience, usually in a particular location with a unique or tailored value proposition.
BrahmDevYadav 2 years 2 months ago
What is regional marketing?
The marketing strategy where a company adjusts their marketing based on which geographical area they are in. This allows a company to accommodate the cultural preferences within that area.
BrahmDevYadav 2 years 2 months ago
What are the three basic selling techniques?
1.Product Selling:- Product selling is exactly what it sounds like selling the advantages or
features of a specific product or service.
2.Solution Selling:- Solution selling goes beyond simply selling products or services.
3.Insight Selling.
BrahmDevYadav 2 years 2 months ago
What are the five methods of promotion?
1.Direct selling.
2.Advertising.
3.Public relations.
4.Personal selling.
5.Sales promotion.