Recently, Chief Minister Pema Khandu launched the Matsya e-Vaahini and e-Rickshaw Initiative to strengthen market access for fish farmers across Arunachal Pradesh. The initiative aims to support direct sales to consumers, reduce transportation challenges, improve price realization and help fish farmers increase their income.
It also promotes eco-friendly fish transportation while reducing dependence on middlemen. With better access to markets and improved transportation, the initiative can help fish farmers reach consumers more efficiently and create better opportunities for sustainable livelihoods.
Join the Discussion on MyGov Arunachal Pradesh:
Can direct farmer-to-consumer sales help fish farmers receive better prices?
How can Matsya e-Vaahini and e-Rickshaws improve fish supply in remote areas?
What additional support is needed for fish farmers in areas such as cold storage, transportation, training and market access?
BrahmDevYadav 3 weeks 5 days ago
Benefits of Direct Sales:-
1. Higher profit margins:- Farmers keep the retail value instead of accepting lower wholesale prices split with intermediaries like wholesalers and brokers.
2. Price control:- Producers gain full control over setting their prices and presenting their fresh fish directly to buyers.
3. Direct feedback:- Farmers learn what size, freshness or fish species consumers want in real time.